Are you wondering how you can stand out from the crowd as a new lash artist? If so, you're not the only one.
It's completely normal to feel like it has all been done before when entering a new field.
But you don't have to feel that way. Keep on reading to learn how you can stand out from the crowd as a brand new lash artist!
Make Your Clients Feel Special:
Getting your lashes done is an experience. As you know, lash appointments are very time-consuming. Your clients are not only investing their money - they are also investing their time. If you really want to stand out, it's so important to make your clients feel special.
Sometimes the smallest gestures really can go a long way. People love talking about themselves. Don't be afraid to ask them how they are doing or what they've been up to.
Now, some clients do prefer to relax and get their lashes done in silence.
If that's the case, you can play their favorite music in the background or offer them coffee/tea.
Master Your Skills:
This may sound like a pretty obvious tip, but it's a good one! If you're feeling nervous or unconfident, clients will notice. Of course, we are all human, and no one is perfect. However, when you have a service-based business, you've got to practice practice practice.
Every happy client can potentially become a client for life and even refer their friends.
Start a Blog or Website:
It's safe to assume that the vast majority of lash artists are active on Instagram. But you'd be surprised how many of them don't have a blog or website.
Let's say a potential client hops into Instagram and types in "Your City Lash Extensions". Chances are hundreds of accounts will pop up - if not more.
Now, if they type the same thing into Google, that number will likely be cut in half.
Having a site also gives you so much more opportunity. You can create as many pages as you like and even set up online booking.