I'll never forget the day I booked my first paid client as a lash artist.
I actually worked for free for quite some time so that I could learn the ropes.
Truth be told, I didn't mind working for free at first. In fact, I am glad I did, as it taught me so much. If I knew then, what I know now, I wouldn't change a thing, as it made me the lash artist I am today.
If you've been working for free and are ready to start taking on clients, but have no idea where to begin, keep on reading.
Ask Family & Friends
Asking current clients for referrals is a great way to get your name out there. But what do you do when you don't have any clients?
If you guessed, friends and family, then you are correct.
I totally understand that asking friends and family can be a little awkward at times, but it doesn't have to be. Everyone has to start somewhere - including you.
Be Active on Social Media
Social media is such a fantastic place to promote yourself.
Posting on social media is completely free and opportunities for growth are endless. Do some research and see which hashtags are trendy in your area and who your ideal customer would be.
If you like, you can even offer exclusive discounts for social media followers.
Let People Know What You Do And That You Are Taking Clients
Sometimes potential clients can discover you but aren't sure exactly what you have to offer and that you're taking on new clients.
Here's a great Instagram hack that can really help.
In your Instagram bio, you can create a call to action, letting people know you are taking on clients and how they can get in touch with you.
Sometimes the smallest steps can make the biggest difference.