You've worked hard to get your eyelash extension business up and running. Now it's time to maximize your potential. Here are eight tips to help build your lash clientele.
Tip 1: Personalize your Brand
Try creating your personalized business cards with either coupons or incentives on the back, along with your logo, of course.
Position these business cards at your local gym or recreation center.
People who go to gyms are great potential clients because they are already trying to look their best.
Tip 2: Partner with community members
Partner with local wedding planners or wedding photographers and ask them to recommend you to upcoming brides.
Brides usually like to splurge and get eyelash extensions put on for their special day, and who knows, maybe they will become repeat customers.
Tip 3: Create a relaxing atmosphere.It's imperative to provide a quiet, peaceful, clean environment for your client to relax while getting their lashes done.
No one wants to stress about an unclean environment. Getting lashes put on should be an experience the client enjoys.
Tip 4: Host a Giveaway
Host a giveaway of one of your best-selling services. Perhaps a new set of eyelash extensions. This will hopefully attract both new and repeat customers.
If they love their new look, they will be sure to talk about their new lashes with their friends and family.
Tip 5: Offer Incentives
Since Mother's Day is right around the corner, why not offer a "Mother & Daughter Discount" to any duo that makes an eyelash extension appointment with in the same day or week.
Tip 6: Advertise, Advertise
Advertise at local colleges and give a "Student Discount" for complete sets.
Tip 7: Educate
Educate your clients on proper lash care.If your client takes excellent care of their lashes and keeps them clean and healthy, then they will love them.
If your client loves their lashes, they will talk about them and give your name to other potential clients.
Tip 8: Start a loyalty program
It's essential to have your branded loyalty cards printed up that indicate that a client can get a certain percentage off an eyelash extension fill after a certain number of visits.
You can even offer gift certificates and advertise them to your existing clients as an excellent gift for birthdays and holidays.