Alright, so we have good news and bad news.
Let's start with the bad news.
You can't just wake up one morning and decide today is the day you're going to start a lash business.
You can start the planning process as soon as today. Starting any business isn't easy. It takes a lot of preparation, courage and initiative.
Today I am going to share 5 things you need to do before officially launching your lash business.
Figure Out Where it Will Run:
When it comes to location, you do have options.
You can set up a station at home, or rent your own space. Each option does have its own set of pros and cons. The best thing you can do is listen to your instincts. You can always move locations in the future if needed.
Invest in The Right Supplies:
Supplies can make or break your application and retention. It's so important to find tweezers, lashes and glue you love. Here at Lash BLVD, we have several products to choose from.
Get Proper Training:
No one in life knows everything. If you have yet to take any training, we highly recommend checking out our online and in-person training options.
If you are interested in learning the art of eyelash extensions at home and at your own pace, our online training would be ideal for you.
Be Active on Social Media:
No matter how excellent you are at your craft, if no one knows you exist, no one can book appointments.
Traditional advertising used to be very expensive. But now anyone can promote their services on social media for free.
Even if you don't foresee yourself taking on clients for 6+ months, you can start growing your accounts today.
Check Out Your Competitors:
Of course, you always want to be true to yourself and do what makes you happy. But it never hurts to keep your eyes on the competition and see what they are doing. You may be able to put on some of their marketing tactics.