You’ve built a pretty successful Lash Business but you still want to fill your book of clients and find more success. But you are having trouble finding ways to market yourself effectively. There are 2 major things that you need to be doing in order to get more Lashing clients through the door.
Create an Online Presence
Creating an online presence dedicated entirely to your Lash Business is probably the single most important thing that you can do to market your Lash Business. When a potential client first hears about your services the first thing that they will do is put your information into a search engine and try to find everything they can about you.
So you want to make sure that what they find about you is professional, makes a connection and gives them all the information that they need.
Your social media profile should be entirely dedicated to your Lash Business and those profiles should be professional. Your potential clients want to know that you are taking your Lash Business seriously.
Although having a website isn’t required, it is extremely helpful at building trust and the start of a relationship with your potential lash clients. When a potential lash client finds that you have a well-designed website, it automatically increases your credibility and makes the client trust you.
Another way to build even more trust is to have blogs on your website. This blog will help you connect on a deeper level with your potential lashing clients because they will get to see a more personal side of you. Your blogs can range from topics about your products and services or before and after shots, to how you got started in your lash business. These blogs will help your audience get to know you better and will build a level of trust before they even walk in the door.
Get the Right Training
Is this really a part of marketing? Yes! If you are struggling to build your lash business or to take it to the next level, it is so important to get training. Training is going to put you on the fast track to success by following guidance that those who have already been successful are giving to you.
Lash BLVD is dedicated to empowering Lash Artists to take their business to the next level. That is why we are launching the Lash Business Mastery Course that walks you step by step on how to go from a Lash Artist to a Lash Trainer.
This is a process that I had once struggled to get through. So I created the Lash Business Mastery Course so you wouldn’t have to struggle and you would have all the information you needed to be provided to you.
In order to claim one of the limited remaining spots for this FREE training, sign up HEREto be notified when the course launches.
Stay Consistent with Your Marketing
Your marketing isn’t going to be successful overnight. It takes consistency over time before you will really start to see results.
The important thing, Lashies is to never give up and to always push forward to be the best Lash Artist or Lash Trainer that you can be.