How To Grow Your Clientele In The Lash Industry
It's one thing to be an incredible lash artist. It's another to grow your clientele and show people just how talented you are. We all have our own journeys, and what works for me may not work for you.
However, if done consistently, these three tips can significantly grow your clientele as a lash artist.
Be Friendly & Professional At All Times:
Of course, we are all human, and we all have bad days. However, it's so important to treat all clients with respect and be friendly. Almost every business is all about relationships. People love working with and being around people they like and trust. Small gestures like asking your clients how they are doing or offering them a coffee can go a long way.
Don't Be Afraid Of Promotions:
Yes, promotions will take some time and money upfront. But they are a fantastic way to get some buzz. You may have to run an experiment or two or even three to see results. Just don't give up!
A great hack is to put yourself in your ideal client's shoes. Where do they spend the majority of their time? What is important to them? How can you serve them? Why should clients choose you? These are all great things to think about when organizing promotions.
Keeping all your eggs in one basket can be a little risky. Once you decide on a marketing budget, go ahead and spread it out across numerous platforms. A few examples include but are not limited to:
- Social Media Ads.
- Influencer Marketing.
- Online Coupons.
- Guest Posting.
Hand Out Business Cards:
Let us know if this sounds familiar...
You decide to go on a walk and happen to discover a brand new boutique. You walk in, try on a few items, and absolutely fall in love!
Fast forward a few weeks, you'd love to go again, but can't remember what the boutique was called or even the address.
Unfortunately, stuff like this happens all the time! We can't remember everything after all.
Make it a habit to hand out business cards to every new client before they leave. You can also keep a stack at the front desk and encourage clients to share with their friends and family.
Even if your clients don't have anyone to refer you to right now, they may in a few months down the line.