How To Find Clients As a Newbie - Lash Artistry Edition

You know what they say...

Even if you have the best product or service out there, that doesn't guarantee clients will automatically trust and buy from you.

If you want something bad enough, you have to put the work in, take risks and go the extra mile.

If you're a brand new lash artist and want to know how to find clients, keep on reading.

Make a Website:

Yes, promoting your services on social media is great, however having a website can help take your business to the next level.

Here's why...

Your website is totally yours! Social media algorithms are constantly changing, and you are limited to what you can and can’t share. 

And let's not forget all those SEO points. You can optimize your website so that when potential customers Google "Lashes "X City" you come up! 

Referral Program:

What's the first thing you do when you discover an awesome new movie? Exactly - you tell all your friends about it. The same goes for products and services.

If you remember that is... 

Setting up a referral program is a fantastic way to get new clients and hold onto old ones. Now the actual promotion is completely up to you. However a pretty good rule of thumb is to give existing clients 15% off their next appointment for every referral.

Make Connections:

No matter what business you are in, making connections is so important! Not only can you exchange tips and tricks - but you can refer clients to one another.

Offer Discounts:

Let's be honest. Who doesn't love a good discount? We sure do. Discounts are also a great way to get people to join your email list.

After appointments you can remind the client to sign up for emails to receive 10% off their next appointment. And once they are on the list, you can send out email blasts from time to time with exclusive deals.